After spending a couple of weeks in South Africa I couldn't escape the hype behind the 2010 World Cup. The whole country is being transformed ready to welcome the world. The official logo is symbolizing the advancements Africa has made within sport with the energy flowing upwards.
Zakumi is the official mascot. A leopard dressed in the colours of the national team. ZA represents South Africa and Kumi is 10 in various African languages. Zakumi is there to ensure that a hospitable, friendly atmosphere is created.
The 2010 brand is unfolding slowly and I'm excited to see what else is to come.